Marketing & Community Outreach Coordinator
Location: Royersford, PA
Job Type: Full-Time
Schedule: Approximately 30–33 hours per week
Pay: $23.00–$28.00 per hour, based on experience
About Altera Orthodontics:
Altera Orthodontics is a growing, patient-focused orthodontic practice serving Royersford, Limerick, Spring-Ford, Phoenixville, and surrounding communities.
We already have strong marketing ideas, community opportunities, sponsorships, vendors, and practice-development strategies in place. We are looking for an experienced, organized, and results-driven professional to take ownership of execution, follow-up, and measurable results.
This is not primarily a front-desk position or a basic social-media posting role.
Position Overview:
The Marketing & Community Outreach Coordinator will help increase brand awareness, build local relationships, generate qualified new-patient opportunities, and ensure that marketing projects are completed consistently.
This is a hands-on role combining digital and content marketing, grassroots community outreach, partnership development, promotional events, project coordination, and performance tracking.
The right candidate will be comfortable working independently, meeting new people, making outbound calls, visiting local organizations, coordinating content, managing vendors, interacting professionally with community members, and being accountable to measurable goals.
Key Responsibilities:
- Develop and execute strategies to increase brand awareness throughout the local community.
- Build and maintain partnerships with schools, PTOs, dental and pediatric offices, businesses, sports organizations, and community groups.
- Conduct grassroots community outreach through phone calls, emails, social media, meetings, and in-person visits.
- Coordinate promotional community events, school programs, sponsorships, and local partnerships.
- Interact professionally with prospective patients, families, referral partners, and community representatives during outreach activities.
- Develop and maintain a monthly marketing, content, and community-outreach calendar.
- Assist with content-marketing strategy, including social-media planning, captions, scheduling, videos, photos, and patient stories.
- Collect patient testimonials, photos, videos, and treatment success stories.
- Support Google review and patient-referral initiatives.
- Coordinate with the practice’s videographer, website team, advertising partners, and other vendors.
- Assist with website, Google Business Profile, email-marketing, and digital-marketing updates.
- Apply practical marketing strategies to generate qualified inquiries and new-patient consultations.
- Track where new-patient inquiries and consultations originate.
- Measure marketing performance and identify which activities produce meaningful results.
- Provide weekly reports showing completed work, outreach activity, results, and next steps.
- Manage deadlines effectively and take ownership of projects from planning through completion without constant supervision.
Minimum Experience Required:
This is not an entry-level marketing position.
Applicants must have at least two years of paid professional experience in one or more of the following areas:
- Marketing.
- Community outreach.
- Public relations.
- Communications.
- Business development.
- Event coordination.
- Partnership development.
- Healthcare or professional-services marketing.
Customer-service, retail, restaurant, bartending, or hospitality experience may be valuable, but that experience alone does not meet the minimum qualifications for this position.
Applicants should be prepared to provide a specific example of a marketing, outreach, event, partnership, or business-development initiative they personally planned, executed, and measured.
Required Skills and Competencies:
The ideal candidate should demonstrate experience or proficiency in the following areas:
- Brand awareness strategy.
- Community partnership development strategy.
- Content marketing strategy.
- Customer interaction during outreach.
- Grassroots community outreach.
- Growth marketing strategy.
- Promotional community events.
- Interpersonal skills.
- Time management.
The candidate should also possess:
- Strong professional writing and verbal communication skills.
- Demonstrated ability to manage projects from planning through completion.
- Confidence initiating conversations with businesses and community organizations.
- Strong organizational, prioritization, and follow-up skills.
- Ability to work independently while following an agreed strategy.
- Proficiency with social media, spreadsheets, cloud-based software, and digital tools.
- Comfort tracking performance through clear goals and key performance indicators.
- Valid driver’s license and reliable transportation for local outreach.
- Ability to work approximately 30–33 hours per week.
- Willingness to occasionally adjust the work schedule for community events or outreach activities.
Knowledge of Royersford, Limerick, Spring-Ford, Phoenixville, and surrounding communities is helpful but not required.
How Success Will Be Measured:
The position will include a structured 30-, 60-, and 90-day introductory plan.
Performance will be evaluated based on:
- Marketing and outreach projects completed on time
- Consistent execution of the marketing and content calendar
- Number and quality of community contacts and follow-ups
- New school, business, dental, and community partnerships
- Promotional events and sponsorships successfully coordinated
- Patient testimonials and reviews generated
- Accuracy of new-patient referral-source tracking
- Qualified inquiries and consultations connected to marketing efforts
- Growth in new-patient consultation opportunities
- Organization, reliability, initiative, time management, and follow-through
The goal is not simply to stay busy or post frequently. The goal is to build and operate a consistent, measurable system that brings more qualified families into the practice.
Schedule:
This is a full-time position averaging approximately 30–33 hours per week, which aligns with the practice’s normal operating schedule.
Some outreach activities or community events may take place outside regular office hours. When appropriate, the weekly schedule may be adjusted to accommodate those responsibilities.
Compensation:
- $23.00–$28.00 per hour.
- Compensation will be based on relevant experience, demonstrated ability, and overall fit.
Benefits:
Benefits available for this full-time position include:
- Health insurance.
- Paid time off.
- Employee discount.
Benefits are subject to applicable eligibility requirements and practice policies.
Application Instructions:
Please submit your resume and answer the following question:
Describe one marketing, community-outreach, promotional event, partnership, or business-development initiative that you personally executed. What was the goal, what actions did you personally take, and what measurable result did it produce?
Applications that do not demonstrate relevant professional experience may not be considered.